Advanced Bid Strategy, Pricing & Competitive Proposal Development

Advanced Bid Strategy & Competitive Proposal Development

The CABBS Bid & Proposal Masterclass is an intensive two-day training programme designed for organisations and professionals seeking to strengthen their bid strategy, pricing approach and competitive positioning.

Developed from real bid environments supporting contracts valued between £50 million and £250 million, this programme provides advanced frameworks used within high-value procurement competitions.

Participants gain practical insight into how winning bids are structured, positioned and evaluated within government and international contracting environments.

Who This Masterclass Is For

This programme is designed for:

• Bid managers responsible for high-value submissions
• Consultants supporting organisations pursuing government contracts
• Business development leaders responsible for tender strategy
• Organisations seeking to improve competitive bid positioning
• Teams preparing for complex procurement opportunities

What This Masterclass Covers

Participants will develop advanced capability in:

• Capability Statement Development
• Advanced Pricing Strategy
• Strategic Bid Positioning
• Competitive Proposal Techniques
• Evaluation Scoring Strategy

Each module focuses on practical frameworks used to strengthen proposal quality and improve evaluation outcomes.

Training Format

The CABBS Masterclass is delivered as an intensive two-day training programme.

Typical delivery format:

Day 1
• Strategic Bid Positioning
• Opportunity Qualification
• Capability Statement Development

Day 2
• Advanced Pricing Strategy
• Competitive Proposal Techniques
• Evaluation Scoring Strategy

Training can be delivered through:

• Live virtual masterclass sessions
• In-person workshops
• Corporate team training programmes

Masterclass Outcomes

Participants completing the programme will be able to:

• Develop stronger strategic positioning for bid opportunities
• Structure competitive proposals aligned with evaluation criteria
• Improve pricing strategy and commercial competitiveness
• Increase organisational readiness for complex procurement competitions

Secure Your Place on the Masterclass

CABBS Bid & Proposal Masterclass
2-Day Intensive Programme

Corporate and team training options are also available.

CABBS training frameworks are developed from real bid environments supporting organisations pursuing contracts valued between £50 million and £250 million.